Yes, full vehicle wraps look amazing. Yes, they are very impactful. Yes, they provide a greater opportunity to create a mood with design. But, are they really necessary for your project? Is there a way you can create a awareness on a much smaller budget? YES.
A lot of companies these days have a smaller chuck of change to work with when it comes to advertising. Spending the big bucks for a full wrap might not be in the cards right now. But, it might not have been necessary to begin with. Every brand will vary with the type of mood that it is looking to portray, and for many companies, simpler is actually better.
For hundreds instead of thousands, you can show potential customers all the information that they really need to know to be able to see what you do, how to learn more, and how to contact you. These decals can accomplish essentially the same goal as a full wrap, but with a much smaller price tag.
Think about what you are imagining for your project. Does it involved large portions the of the vehicle covered in a colored vinyl with basic logos and contact info? You might want to think about having the vehicle painted instead, then installing decals. This may end up to be cheaper or equivalent to a full wrap, and has the potential to last a lot longer. It also may give you the opportunity to change things up more easily if down the line you make any changes to logos, colors, or contact information.
Moral of the story?
Sometimes simpler is better.